The Founder’s Playbook: Marketing-Led Growth for B2B Companies

Content marketing, SEO, and RFP topics to help B2B companies build brands, generate leads, and grow beyond the startup phase.

office table

Understanding RFPs, RFQs, RFIs, and RFAs: A Strategic Guide for Business Leaders

November 5, 2025

a table with plant and green coffee cup

Customer Service: Your Business’s Secret Marketing Weapon

November 3, 2025

a table with plant and green coffee cup

Does Posting More Content Really Boost Your SEO?

October 28, 2025

a table with plant and green coffee cup

What a Good Website Home Page Should Include

October 20, 2025

a table with plant and green coffee cup

How Consumers Search Has Changed—And What You Need to Do About It

October 13, 2025

office table

What Is Schema Markup – and Do You Really Need It for SEO and AI Search?

October 8, 2025

a table with plant and green coffee cup

RFP Best Practices: A Short Guide to What Makes a Great RFP

October 7, 2025

a table with plant and green coffee cup

The AI-Powered Search Revolution

October 6, 2025

office table

SEO Best Practices – Writing Content for Humans and Machines

September 30, 2025

a table with plant and green coffee cup

Why Email Newsletters Still Win at Marketing (And How to Do Them Right)

September 29, 2025

a table with plant and green coffee cup

SEO Best Practices for 2025: Integrating Traditional and AI-Powered Strategies

August 20, 2025

office table

SEO and GEO: New Opportunities Despite Search Ranking Volatility

August 13, 2025

top view of working place elements on white table

Navigating the Digital Advertising Landscape: A Guide for Modern Marketers

August 7, 2025

a table with plant and green coffee cup

Achieve Better Results Through A/B Testing

July 28, 2025

Office table with notepad, computer and coffee cup

Creating Mobile-Friendly Websites: Easy Tips

July 21, 2025

Office table with notepad, computer and coffee cup

Quick Website Updates Small Business Owners Often Forget

July 14, 2025

office table

Let’s Talk About SEO – What Is SEO?

July 9, 2025

glasses and notebook on desk

Crushing AI Search: Is SEO Still Worth It? What You Need To Know Now

June 26, 2025

a table with plant and green coffee cup

Help! AI Is Eating My Website Traffic!

May 15, 2025

office table

Content Marketing and AI: What’s Changing

March 27, 2025

a table with plant and green coffee cup

Choosing the Right Marketing Consultant

January 11, 2025

What Is an RFP?

October 8, 2024

Office table with notepad, computer and coffee cup

A Guide to Writing Manufacturing Case Studies

August 7, 2024

Mailing Violation: Marketing Agency Fined for Lack of Disclosures on Direct Mail

August 1, 2024

Best Content Marketing Ideas for Technology Companies

July 25, 2024

Blogging Advice – How to Succeed Despite Google

June 1, 2024

How to Spot a Facebook Phishing Scam

April 23, 2024

Content Advocacy: Encouraging Employees to Brand Cheerleaders

April 1, 2024

The Importance of Repurposing Content

March 12, 2024

Jeanne Grunert, Award-Winning Writer and Marketing Expert, Appointed to Second Term as NAIWE Expert Panel Member

March 6, 2024

Brand Continuity: Are Marketing Continuity Mistakes Costing You Lead and Sales?

February 26, 2024

An Overview of Marketing Tactics – Use the Right Marketing Tool for the Job

February 19, 2024

FCC Bans AI Robocalls: What About Other Marketing Using AI?

February 15, 2024

The Power and Pitfalls of Cause Marketing: Aligning Values for Success

February 7, 2024

Marketing Strategy Review: Are You Stuck Doing Pot Roast Marketing?

January 30, 2024

How Can Manufacturers Leverage Content Marketing?

January 23, 2024

Difference Between Content Marketing and Content Strategy

December 19, 2023

What Is Brand Equity?

December 12, 2023

What Is B2B Marketing?

December 5, 2023

What Is Affinity Marketing?

November 28, 2023

The Challenges with SEO and Google E-A-T

November 27, 2023

What Is Brand Marketing?

November 21, 2023

New Doesn’t Always Mean Improved in Marketing

November 21, 2023

The Four Ps of Marketing: Pillars of a Successful Marketing Strategy

November 14, 2023

What Is SEO?

November 10, 2023

What Is Competitive Intelligence?

November 8, 2023

Has Google’s Latest Algorithm Update Impacted Site Traffic?

October 25, 2023

Why Is Content Marketing Important for Technology Companies?

October 19, 2023

What Is Readability Score in SEO?

October 17, 2023

Why Content Marketing Works and Is Crucial for Marketing Success

October 12, 2023

What Are Keywords?

October 10, 2023

Content Marketing vs Brand Marketing – Similarities, Differences

October 5, 2023

What Is B2C Marketing?

October 3, 2023

Creating Video Marketing Content on a Budget

September 28, 2023

Is Social Media Content Marketing?

September 26, 2023

Content Marketing vs Traditional Marketing

September 21, 2023

5 Ways to Get More Traffic to Your Blog

September 19, 2023

What Is BOFU?

September 14, 2023

What Is TOFU?

September 12, 2023

What Is Technical SEO?

September 7, 2023

The Case for Content Marketing

September 5, 2023

Content Marketing vs. Social Media Strategy: Do You Need Both?

August 31, 2023

Yes, Content Marketing Still Matters!

August 24, 2023

What’s Working in Technology Content Marketing

August 22, 2023

Content Marketing vs SEO – Which Is Better for Marketing?

August 17, 2023

The Important of Content Marketing for B2B Companies

August 10, 2023

Content Clusters: What Are They and How Do They Work?

July 28, 2023

The Power of Customer Success Stories: How to Leverage Content Marketing for Maximum Impact

July 20, 2023

7 Ways to Amplify Your Content – and Get Leads and Site Traffic

June 21, 2023

3 Quick Tips to Write an Effective Case Study

June 21, 2023

The Value of Content Marketing for Technology Companies

June 21, 2023

How to Build an Audience Through Free Content

June 21, 2023

Content Strategy Tips – Owned vs Rented Land

June 21, 2023

Why White Paper Content Marketing Boosts Market Share for B2B Technology Companies

June 21, 2023

NAIWE Appoints Jeanne Grunert, Noted Content Marketing Consultant, to Expert Panel

May 28, 2023

Three Quick Tips to Write Effective Case Studies

May 28, 2023

The Value of Content Marketing for Tech Companies

May 28, 2023

How to Build an Audience Through Free Content

May 28, 2023

B2B Content Marketing Doesn’t Have to be Boring!

May 28, 2023

Content Strategy Tips – Owned vs Rented Land

May 28, 2023

Is ChatGPT a Threat to Freelance Writers?

February 4, 2023

Why Avoid Jargon in Communication?

January 6, 2023

The Cost of Poor Business Writing

December 30, 2022

Can You Have Too Many Internal Links?

October 18, 2022

Marketing Agency Vanity Awards

October 8, 2022

Content Creator Success

October 4, 2022

How to Build a Robust Internal Linking Strategy

October 4, 2022

Happy Anniversary, Seven Oaks Consulting!

October 3, 2022

13 Social Media KPIs to Measure For Business Growth In 2022

September 27, 2022

Average Social Media Marketing Costs in 2022

August 23, 2022

Where Should You Focus Your Social Media Campaign – and Why?

August 16, 2022

How to Track Blog Performance: Blogging KPIs

August 9, 2022

How to Improve Email Metrics

August 2, 2022

How To Use LinkedIn For Business Development

July 28, 2022

Content Marketing KPIs: An Introduction

July 26, 2022

The Dangers of Article Spinners and AI Content Generation

July 20, 2022

Why Article Spinners Will Never Replace Writers

July 5, 2022

A Creative Content Writer Is Irreplaceable

June 23, 2022

Digital Content Strategy Hacks

May 26, 2022

5 Habits Every Project Manager Should Develop

January 26, 2022

The Way We Think About Customer Relationships Is Broken

January 26, 2022

The Big Reason Why Marketing Campaigns Fail

January 21, 2022

Review: 3 Project Management Software Programs

January 12, 2022

Project Managers Responsibilities

January 7, 2022

An Introduction to Marketing Project Management

January 5, 2022

5 Things I Wish I’d Known When I Started

January 4, 2022

9 New Year’s Resolutions for Content Marketers

December 28, 2021

Non-Traditional Office Christmas Party Ideas

October 12, 2021

Sustainable Business Practices

August 18, 2021

Marketing Education Without a Degree

August 9, 2021

13 Benefits of Content Marketing

August 5, 2021

The 5 Best Content Marketing Books

August 2, 2021

Print Media in Content Marketing

June 16, 2021

a table with plant and green coffee cup

How Brand Storytelling Increased ROI by 2,700%

January 13, 2021

Cause Marketing Considerations

December 14, 2020

Authentic Brand Communication

October 12, 2020

How to Write a Business Email – Watch Your Tone

April 15, 2020

Managing Remote Workers

April 1, 2020

Tips for Working from Home

March 17, 2020

Do You Have an Accountability Issue or Another Problem?

February 11, 2020

B2B Content Marketing Writing – Sell the Story First

February 4, 2020

Why Experience Counts: The Benefits of Hiring Older Workers

January 28, 2020

SEO Expert Reveals 3 Secret Optimization Tips

January 10, 2020

Should You Start a Blog?

January 9, 2020

Facebook Business Pages: The Dangers

December 11, 2019

Marketing Case Study: Mailing List Fail

September 10, 2019

Good Management Is An Art

June 24, 2019

Making Virtual Teams Work

April 8, 2019

Three Leadership Qualities

December 4, 2018

Stopping Workplace Gossip

November 26, 2018

Leadership Styles: No, It’s Not Okay to Yell at People

November 26, 2018

Reinvigorating Retail through Pop Up Stores

October 4, 2018

Paying It Forward

September 27, 2018

Customer Service and Product Development

September 25, 2018

Why Are Stock Photos for Business Websites So Boring?

September 23, 2018

Nice Managers Finish First

September 13, 2018

Why Customer Service Matters

August 29, 2018

Content Marketing Mistakes

August 29, 2018

Customers Are Won, Not Managed

August 14, 2018

Seven Oaks Consulting Featured in Fundera

August 9, 2018

Walmart Thinks It Can Tell if You’re Happy

March 30, 2018

Grow Your Email List Fast

November 14, 2017

Should Freelancers Express Their Opinions on Social Media?

October 5, 2017

5 Tips for Strong Writing

September 27, 2016

The New Yoast Content Feedback and the Red Pen of Death

June 29, 2016

This Shocking Discovery Will Amaze You! Clickbait Headlines

June 9, 2016

Learning from Business Mistakes

April 5, 2016

It’s Party Time! Blog Parties Explained

March 29, 2016

How to Love Your Blog Again

February 23, 2016

5 Surprising Reasons Why Blogs Fail

February 16, 2016

Use Images Legally Online

February 15, 2016

Don’t Rely on Free Sites for Your Small Business Website

January 26, 2016

Content Marketing Example: Gerbils on a Train

January 20, 2016

The Numbers Myth

January 12, 2016

Long Form Content Ranks Better

January 11, 2016

Content Marketing Case Study: The Whole Seed Catalog

January 9, 2016

Five Reasons Why Your Business Needs Bloggers

December 8, 2015

Samples of Freelance Writing – Don’t Write Them for Free

November 5, 2015

Should Freelance Writers Complete Free Test Articles?

August 27, 2015

a table with plant and green coffee cup

Five Things Your Freelance Writer Wants You to Know

August 20, 2015

Why Long Form Content Is Great for SEO

May 26, 2015

What Is Long Form Content and Why Does It Work?

March 18, 2015

Surprising New SEO Developments You Must Know

February 23, 2015

Professionalism Among Freelance Writers

February 10, 2015

Retention and Loyalty Marketing Strategies

February 2, 2015

B2B Content Marketing for Customer Acquisition

January 20, 2015

Project Management Tips: What to Do When Deadlines Slip

January 14, 2015

Online Marketing Trends

January 12, 2015

Image Optimization SEO

January 12, 2015

5 Project Planning Tips to Keep All Stakeholders Happy

January 7, 2015

Boost Organic Search Traffic with These 3 SEO Basics

January 5, 2015

German shepherd dog with funny hat, noisemaker cartoon, and the word Happy New Year

10 New Year Resolutions for Marketing Managers and Content Marketers

January 1, 2015

The Importance of Tagging Images with Keywords

November 11, 2014

How to Fix a Mistake without Losing a Customer

October 13, 2014

office table

Don’t Be Afraid of Long Copy in SEO Content Writing

October 7, 2014

Three Reasons to Use Direct Mail Marketing

September 12, 2014

How to Get a Mailing List for Your Business

August 27, 2014

Guest Blogging Tips

August 19, 2014

Did Google Penalize Your Website?

July 24, 2014

How to Create Memorable Content for Your Blog or Website

July 15, 2014

5 Tips to Create a Customer Focused Website

July 10, 2014

PR Tips: Never Whine in Public

June 24, 2014

3 Tips to Get More Traffic to Your Website

June 17, 2014

How to Be a Great Guest Blogger

June 9, 2014

Three Ways to Generate Content When You’re Stuck

June 5, 2014

The New PR: Blogger Outreach

May 29, 2014

How to Determine the ROI on Your Social Media Accounts

May 28, 2014

Content Marketing for Small Businesses

May 15, 2014

The Convergence of Retail Marketing and Mobile Marketing

May 13, 2014

Pricing for Profit: What Is Your Time Worth?

May 12, 2014

The Secret Reasons Why People Buy Your Services

May 6, 2014

What Is a Klout Score and Why Is It Important?

May 2, 2014

Quick Ways to Build Your Email List Now

May 1, 2014

Improve Your Business Blog for More Sales

April 30, 2014

What Is Quality Content?

April 29, 2014

Five Simple Business Networking Tips

April 28, 2014

The Five-Step Method to Write Online Articles

April 24, 2014

An Easy Way to Find New Information

April 23, 2014

Blog Design Best Practices

April 17, 2014

Three Ways to Annoy Your Readers

April 16, 2014

Does Your Content Stand the Test of Time?

April 15, 2014

Reuse Existing Content

April 14, 2014

Content Marketing Defined

April 10, 2014

What You Can Learn About Marketing from a Blue Lobster

April 9, 2014

My New Book

March 20, 2014