Creating Video Marketing Content on a Budget: A Beginner’s Guide

Creating video marketing content on a budget is easier now than ever before! In this guide for beginners, we’ll walk you through how to create impactful video content with simple tools and equipment

A Guide to Create Video Content on a Budget

In recent years, video marketing has become a powerful means for businesses to engage with their community and drive traffic. However, only some companies have an in-house marketing department or generous budget to execute expensive video marketing campaigns.

The good news is that you can produce results without spending a fortune or knowing how to use a fancy camera, studio lighting, or sophisticated software. You might be overlooking assets right in front of your nose. You can produce high-quality videos from your phone or computer. Here’s a guide to creating video marketing that connects and converts by leveraging the basics.

Pick Your Platform(s) for Cost-Effective Video Content Marketing

Before getting too invested in a creative concept, forcreating video marketing content on a budget, knowing where to devote time, energy, and resources is essential. With that in mind, here are the platforms where video can pay off the most:

TikTok: TikTok has been fertile ground for Gen Z and Millennials to create and share short-form video content. Creativity is front and center here. With this in mind, businesses can showcase their products or services in unconventional ways that humanize their brands.

YouTube: YouTube, with its longstanding history, is a popular platform for video marketing with a robust creator community. Many brands have found success here with how-to’s, product demonstrations, behind-the-scenes footage, and general branded content that invites customers and prospects into the conversation.

Facebook: Facebook has made video marketing accessible with its high engagement rates. You can use it in the same way as YouTube, but keep in mind platform users tend to respond better to shorter content here.

Instagram: Instagram’s user base and interface with features like Stories, IGTV, and Reels make it ideal for brands to push out product promotions and storytelling with little or no financial investment.

Easy Video Creation

Savvy marketers know how to use tools to their advantage to help their cause. For instance, you can research software and hardware designed for this purpose and use case. A few ideas include:

Built-in Software: Apple products come installed with iMovie. This is a user-friendly option that puts video editing within reach. Similarly, Windows Movie Maker also level the field. You can find tutorials online to get a command of the basics.

Third-party Tools: Products like Lumen5, Animoto, or Adobe Premiere Rush are a step above the standard, helping you produce content of a higher caliber.

Smartphones: The advent of the smartphone has been a great equalizer in the video marketing landscape. You no longer need expensive equipment or a studio to get the job done. You have a total solution in a camera and apps that allow you to capture and refine content on the go.

Ideas for Creating Videos

Creating video marketing content on a budget requires some study. There’s an art and science to getting results. However, you don’t have to reinvent the wheel. Here are a few concepts to consider when formulating a video marketing plan:

Product Unboxing: This approach is an opportunity to break down your product’s features, benefits, and functionalities in ways people might not encounter in their regular interactions with your brand. For inspiration, study Apple’s approach to product packaging and marketing.

How-to Tutorials: As the name suggests, instructional videos can educate your user base on how to use your product or solve challenges they might face on the job. These can establish your expertise, bolster credibility, and create top-of-mind awareness.

While B-to-B marketing requires a different, less familiar approach than B-to-C, you don’t have to be stuffy or corporate. Jasper Engineering & Equipment Company has found a way to present its products as a solution while communicating in a way that doesn’t use a lot of jargon.  A good example of B2C video content marketing is Gerbils on a Train. 

A ‘Day in the Life’: Do you have employees who go above and beyond to meet customer needs? Give them a shoutout and allow them to share what they enjoy about their jobs or present details about their personal lives. This humanizes your brand and engenders trust. People do business with people, not companies, after all.

Customer Testimonials: Ask loyal customers for video testimonials. These first-person accounts don’t have to be polished or scripted. Sometimes, the best product reviews are casual. Just be sure to get their permission before sharing anything in any context.

Educational Content: Share industry news, events, or anything your customer base might find helpful or interesting. This positions your brand as a thought leader rather than just sales-driven. Thermon Manufacturing offers an example of how to leverage YouTube to educate technical and non-technical audiences alike.

Live Q&A Sessions: Go live on platforms like Facebook or Instagram to answer customer questions in real time and create a sense of urgency. When done right, these videos can build a sense of community.

User-Generated Content: Encourage customers to create videos of them using your products on the job or whatever the context. You can repost these to diversify your video marketing mix.

Video Success Starts with Consistent Content Creation

Ultimately, the most important factor in successful video marketing is consistency. Regularly create and share videos to stay connected with your audience and position your brand as the industry leader. You don’t need a whole team of marketers behind you. All it takes is a vision, the right mix of tools, and a growth mindset.

After you’ve made the foray into video marketing, how can you take your efforts to the next level? At Seven Oaks Consulting, we help brands level up and continue their upward trajectory. You don’t have to go it alone or feel like you’re spinning your wheels when you have a partner in your corner.

Seven Oaks Consulting Offers Video Scripting and Consulting

Need help in this area? We’re an expert content marketing agency offering content marketing solutions to B2B companies. We can serve as your content marketing team, pushing out your video marketing content while you focus on your business, or we can be your go-to company for outsourced content. Either way, we align our goals with yours to achieve marketing success. Reach out to learn how we can help.