SEO refers to Search Engine Optimization (SEO). It is the practice used to optimize a website’s content, technical configuration, and link popularity. SEO is used to make a  website’s pages easy to find and relevant for Internet users. Websites that search engines rank highest in terms of relevant content and link popularity appear higher in their rankings. 

SEO Strategies Benefit Online Users

Website owners use SEO strategies that benefit the Internet user’s online experience and their page rankings by posting content that meets their user’s needs. These SEO strategies include the following:

  • Using relevant keywords in titles, content, meta descriptions, and headlines
  • Writing descriptive URLs with keywords
  • Splitting up text with headings and subheadings to indicate the page’s meaning

Search engines help users find the information, images, and videos they seek online. Thanks to search engines, anyone can find the latest products and what the store across the street is selling, make restaurant reservations, or book a vacation getaway. 

Business owners benefit from online search engines too. The search engines drive online traffic (site visitors) to their website. 

Google and SEO Rankings

Experts often mention Google in the same sentence as SEO rankings. Google generates approximately 80% of all search engine traffic in the United States. If a website owner can get their site to the first page of listings on Google for a particular keyword or phrase, it will likely mean more website traffic. 

SEO is about understanding what your target audience wants and the technical aspects of configuring a website. It’s a continuous process to produce content that will rank well with search engines.