Looking to get more traffic to your blog?
Driving traffic to your articles can make or break your content marketing efforts. After all, what’s high-quality content without an audience? But sometimes, it can feel like a chicken-and-the-egg situation. Here are several effective strategies to help encourage clicks.
Get More Traffic to Your Blog Fast
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Search Engine Optimization (SEO)
Optimize your articles for search engines to improve their visibility in search results. At minimum, use relevant keywords organically throughout your pieces, including in the title, headings, and body. Add internal links, meta descriptions, and outbound links for an added boost.
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Share on Social Media
You can get more traffic to your blog quickly by promoting individual articles on social media.
Promote your articles on social media platforms where your target audience “lives.” Craft compelling social media posts to tease your content and include eye-catching graphics. As is best practice, use relevant hashtags and post at optimal times for the best outcomes.
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Use Email Marketing
Don’t forget about your email list as an untapped resource. Send out newsletters or email updates featuring your latest articles. Provide a brief summary and a clear call-to-action (CTA) that piques interest and encourages readers to click through to longer-form pieces.
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Repurpose Content
What’s old to you might be new to them. Convert your articles into different formats like videos, infographics, or podcasts. This allows you to cross-pollinate and cater to different learning preferences without creating content from scratch.
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Embrace Collaboration
Align with other content creators or businesses in your field to amplify your efforts. Co-author articles, run joint webinars, or host podcasts together. By combining energy and resources, you can significantly expand your reach.
Get More Traffic to Your Blog, Fast! Consistency Is Key
Driving traffic to your articles requires intention and consistency. Remember that building an audience takes time, so manage your expectations. Over time, as your content inspires engagement and provides value, your analytics will go in the right direction, too. With these 5 ways to get more traffic to your blog, you’re off to a strong start.
Another must read: 13 KPIs for Content Marketing
Lauren Caggiano is a 2007 graduate of the University of Dayton. Lauren holds a bachelor’s
degree in journalism and French. She has worked in journalism, public relations and
marketing in her rewarding career. Lauren enjoys the challenges that come from researching and bringing brands and stories to life across a variety of platforms.