Seven Oaks Consulting News

Why Human-Centered Marketing Wins in the Age of AI

Human-centered marketing is built on three things: honesty, transparency, and authenticity.

The digital marketing landscape has never been more crowded or more confusing. Algorithms change overnight, competitors flood every channel, and audiences grow increasingly skeptical of the messages they see. In this environment, brands face a critical question: How do we stand out without losing our integrity?

For Jeanne Grunert, founder of Seven Oaks Consulting and a veteran content marketing strategist, the answer is simple but powerful: human, helpful, honest. This philosophy is not just a tagline—it’s a framework for building marketing systems that drive measurable business growth while staying true to the values that matter most.

Human-Centered Marketing Connects with People

Too often, marketing reduces people to “targets” or “leads.” Jeanne challenges this mindset. She believes audiences are people first, and marketing must reflect that.

Her approach emphasizes clarity, empathy, and authenticity. Whether she’s guiding a company’s brand voice or developing a content strategy, Jeanne ensures that messaging resonates on a personal level. This human-first perspective builds relationships, not just clicks—and those relationships translate into loyalty and long-term success.

Helpful: Content That Solves Problems

Marketing should do more than sell; it should serve. Jeanne designs content systems that provide genuine value—educating, inspiring, and guiding audiences.

Her proprietary FutureProof SEO™ system exemplifies this principle. By aligning search visibility with usefulness, she ensures that content remains relevant even as search algorithms evolve. The result? Brands that are not only found but trusted.

From SEO-driven articles that answer real customer questions to RFP responses that secure multimillion-dollar contracts, Jeanne’s work demonstrates how helpful content can directly impact the bottom line.

Honest: Building Trust Through Transparency

Trust is the currency of modern marketing. Jeanne insists that honesty must be at the core of every campaign. That means no gimmicks, no overpromising, and no misleading tactics.

Instead, she guides companies to communicate with integrity—highlighting strengths, acknowledging limitations, and focusing on long-term relationships rather than short-term wins. This commitment to honesty strengthens brand reputation and creates a foundation for sustainable growth.

Why This Approach Matters Now

In an era dominated by AI-driven tools and automated messaging, audiences crave authenticity. They want to know that the brands they engage with are real, reliable, and respectful. Jeanne’s human-centered philosophy offers a refreshing alternative to the noise.

By blending empathy with strategy, she helps companies achieve visibility and growth without sacrificing authenticity. Her approach proves that marketing rooted in human connection is not only more ethical but also more effective.

The Takeaway

Marketing is evolving, but the fundamentals of trust and connection remain constant. Jeanne Grunert’s human, helpful, honest framework is more than a philosophy—it’s a competitive advantage.

For brands navigating the complexities of today’s digital landscape, embracing this human-centered approach is the key to standing out, building credibility, and driving meaningful results.

Human-Centered Marketing Starts Here

If you’re a business leader, marketer, or entrepreneur looking to cut through the noise, consider how your own content strategy measures up against these three principles. Are you being human? Helpful? Honest?

The brands that answer “yes” are the ones that will thrive—not just today, but in the future.

Contact Seven Oaks Consulting today and meet with Jeanne for SEO, branding or personal branding, or content marketing services. It's human-centered marketing at its best.

Clients often ask what sets Jeanne Grunert apart as a content marketing consultant. Here are answers to the most common questions we hear.

Frequently Asked Questions About Jeanne Grunert

1. What is Jeanne Grunert’s approach to content marketing?

Jeanne’s philosophy is built on three guiding principles: human, helpful, honest. She believes marketing should connect authentically with people, provide genuine value, and build trust through transparency. This human-centered approach ensures that content resonates with audiences while driving measurable business results.

2. What makes Jeanne Grunert different from other marketing consultants?

Jeanne combines strategic vision with technical expertise and persuasive writing. With advanced degrees in writing and direct/digital marketing, plus over 20 years of experience, she brings both creativity and rigor to her work. Her proprietary FutureProof SEO™ system is designed to keep brands competitive in an evolving digital landscape by aligning visibility with usefulness.

3. What kind of results has Jeanne achieved for her clients?

Her consulting has delivered tangible outcomes, including:

• Securing over $2.5 million in new business through successful RFP responses.
• Helping launch global brands that generated $6 million in their first month.
• Increasing organic traffic and improving search rankings for clients across industries.

These results demonstrate her ability to blend empathy with strategy for real business impact.

4. What services does Jeanne Grunert offer?

Jeanne provides a range of consulting services tailored to client needs, including:

• Fractional CMO leadership.
• Content marketing strategy and execution.
• SEO audits and optimization.
• RFP writing and response strategy.
• Copywriting and editing.

Her services are designed to help organizations strengthen visibility, credibility, and revenue.

5. Why should a company choose Jeanne Grunert as a consultant?

Jeanne’s unique selling point is her ability to combine empathy with measurable strategy. She delivers technical expertise while ensuring marketing feels authentic and trustworthy. Companies that work with her gain a partner who is committed to building long-term relationships, enhancing brand reputation, and achieving sustainable growth.

Contact Jeanne through Seven Oaks Consulting.

by Jeanne Grunert

Jeanne Grunert, Award-Winning Writer and Marketing Expert, Appointed to Second Term as NAIWE Expert Panel Member

PRESS RELEASE: AP NEWS

PROSPECT, VA, UNITED STATES, March 4, 2024 / EINPresswire.com / -- Jeanne Grunert, an award-winning writer and marketing expert, has been appointed to a second term as a member of the National Association of Independent Writers and Editors (NAIWE) Expert Panel. Grunert serves as the organization’s branding and marketing expert, sharing her extensive knowledge with the group’s members. The NAIWE Board of Experts consists of individuals with expertise in writing, editing, publishing, and marketing who help their fellow members grow as writers and learn to promote their writing, editing, and related services.

“We are delighted to welcome Jeanne back for a second term as our branding and marketing expert,” said April Michelle Davis, Director of NAIWE. “We have so much more to learn from her! She did not hesitate to dive into the depth of each question asked of her and to provide examples to enhance understanding. NAIWE offers writers, editors, and other publishing professionals access to the publishing industry through its many member benefits and benefit partners.”

Independent writers and editors face an entirely new set of marketing challenges this year,” said Jeanne. “With the growing use of artificial intelligence in many industries, including writing, knowing how to build a positive personal brand and promote your work online is essential. I look forward to continuing to share marketing and branding best practices with my fellow wordsmiths.”

Jeanne Grunert is the founder and president of Seven Oaks Consulting, a business-to-business content marketing agency located in Prospect, Virginia. Prior to founding Seven Oaks Consulting in 2007, Jeanne led marketing for financial services and education organizations in the New York City area. Known worldwide for her exceptional leadership and communication skills, Jeanne works seamlessly across cultural and corporate barriers to achieve outstanding results. She holds an M.A. in Writing from CUNY Queens College and a M.S. in Direct and Interactive Marketing from New York University, as well as certification in Personal Branding from the University of Virginia.

Jeanne is also no stranger to the writing world. She began her professional freelance writing career as a teenager, publishing numerous articles and short stories. She is the author of eight books, including two well-received mystery novels and a business book, Pricing Your Services: 21 Tips for More Profit.

As a fellow author with extensive marketing industry experience, Jeanne looks forward to sharing her expertise with NAIWE members. She may be contacted through her company, Seven Oaks Consulting, or through the NAIWE website.

by Jeanne Grunert