a desk with flowers and a turquoise notebook

The Dangers of Article Spinners and AI Content Generation

There are many dangers of article spinners that the average small business owner may not realize.

Article spinners are artificial intelligence or AI platforms that imitate the techniques of human copywriters. Instead of creating fresh content, article spinners copy work from another source. They change words, sentences, paragraphs and even a whole article with synonyms and similar phrases to make it look like another person’s work is technically a new copy. For instance, a sentence like this, "I was extremely exhausted at the end of the day,” could be interpreted by an article spinner as, “I was very depleted by the day’s end.”

An infographic listing the dangers of article spinners - poor quality, poor results, lost branding

Dangers of article spinners - Bots Can't Write

From the above example, it’s clear that the quality of article spinners doesn’t compare to well-written human copy. These AI-based tools produce work that doesn’t read naturally due to poorly constructed sentences and lots of grammatical errors. But that doesn’t stop content creators from using the multiple rewrites from article spinners to try and build as many backlinks as possible and outrank their competition in SERPs.

Reduced Visitor Conversion Rates

Article spinners look like the perfect shortcut for people who'd rather not put in the work and develop unique content for their websites. But these AI software tools create low-quality articles that are often unreadable. With such poor quality, spun content can increase the bounce rate on a website and reduce conversion rates.

Spinners Are Automated Plagiarism

Using article spinners is like duplicating another person’s material, which is unethical.
Free article spinners heavily plagiarize original content. That’s because these tools pull existing work rather than creating content from scratch. Plagiarism is a serious red flag in copywriting. Once your audience discovers you duplicate content, their trust in you and your brand quickly goes down the drain. And so do promising leads for your business. Worse still, it’ll only be a matter of time before Google catches up with you.

Google penalties for duplicate content include burying your search rankings. Given that most internet searches happen on Google, it’ll be hard, if not impossible, for customers and prospects to find your business online. And with your sudden online disappearance, consumers looking to purchase the goods or services you provide won’t hesitate to go to the competition.

Why Article Spinners Can Never Replace Actual Content Writers

Understandably, there’s been concerns that AI will fully replace human writers at some point. AI can do incredible things, such as mimic copywriting skills and churn out content fast. However, it can’t master the art of emotional storytelling. Article spinners are simply unable to create conversational, funny, engaging, and relatable content. These, among other limitations of artificial spinners, make them less effective than real copywriters and gives humans a huge edge.

Given all the dangers of article spinners mentioned in this article series, what's your take on AI content writing and AI writers?

Read more marketing articles


Why Article Spinners Will Never Replace Writers

AI-generated content is increasing in popularity, as more companies are now using article spinners to create content faster and in a shorter amount of time. This number is bound to grow, as per Statista, and the global AI software market will reach $126 billion by 2025.

Various software programs in the market can help you create content quickly; some can even rewrite or paraphrase text, such as article spinning tools.

Are Article Spinners Useful For Content Marketing?

An article spinner is a software tool that rewrites or paraphrases the input text while keeping the original meaning intact. This results in a distinct article with the same meaning as the existing text.

While article spinners can be helpful to ramp up content production and meet the continuous demands, they don’t come close to the original, research-backed, and comprehensive pieces that are written by a demonstrated expert.

Here are three reasons why article spinners will never replace creative content writers.

Article Spinning Tools aren't creative

Creativity is inherent to us. It comes from our experiences, memories, and emotions and cannot be replicated and automated by software. Content written by humans has the power to inspire, motivation, and entertain, which is difficult for AI.

At best, the automated software programs can take a chunk of text and convert it into a semi-coherent and legible piece of writing. Still, they cannot duplicate the way writers process the language and come up with ideas or words that strike resonance.

Article spinners Cannot Write A Lengthy, Coherent Piece Of Text

Article spinners can do a decent job producing short-form pieces, but they cannot create cohesive, engaging, and meaningful long-form articles that are often used in content marketing strategies.

A good long-form strategy involves neck-deep research, laying the groundwork, composing sub-sections, and ensuring structural flow in the article. AI struggles to connect the dots and often does not have the required knowledge on various topics to build a solid, valuable piece of writing.

a person wearing an orange sweater typing on a laptop

Definition: Article Spinner

An article spinner is software that paraphrases or rewrites the original text often by substituting synonyms for words.

Article Spinning Tools Cannot Add Variety

Sometimes short sentences work better. Sometimes longer sentences establish a better flow and rhythm to keep the readers hooked. The automated rewriting tools cannot vary the sentence length or change the flow to make the article engaging.

Of course, you can program style guides and tone into AI tools, but for that, too, you need a professional writer.

AI Cannot Replace Marketing Writers

While AI has come far and is now integrated into all spheres of our lives, it still has a long way to go in replacing the originality and creativity of experienced writers.

Rather than looking at AI as a replacement, it’s more useful to look at it as a guide or aide that can help marketing writers to research faster, structure sections based on SEO suggestions, and automate repetitive tasks in content marketing as and when required. But the actual job of writing should be left to the experts in the field.

More free marketing education resources


A Creative Content Writer Is Irreplaceable

Nothing can replace a creative content writer, a marketing writer who hand-crafts unique content.

In a world where we are used to shortcuts, it’s no surprise that article spinners exist. While they can save users time writing fresh content from scratch, they don’t come without drawbacks. Even with innovative technology coming out in efforts to make life easier, creative copywriters are here to stay for the long haul.

a person wearing an orange sweater typing on a laptop

How Do Article Spinners Work?

An article spinner repurposes existing content without paraphrasing. For example, you may have an article for your company blog that you want to publish on other mediums to increase traffic to your website. Using an article spinner to recreate a similar piece is an inexpensive way to achieve this. If not done right, though, it can get you into big trouble.

Search engines punish websites with cross-published identical content. The problem is, most businesses don’t want to spend time rewriting articles. They want a shortcut - and an article spinner is just that.

Article Spinners Ruin SEO Efforts

Though made to be time savers, article spinners come with a host of problems. They produce low-quality content that is difficult to understand. The whole point of search engine marketing is to provide quality content with which visitors can engage. Article spinners do the exact opposite. Low-quality spun articles will not hold a viewer’s attention, resulting in increased bounce rates.

The Verdict: You Need a Creative Content Writer

Marketing writers are here to stay, no matter the AI-driven technology. Creative, relevant content is irreplaceable because:

Every Brand Is Unique

Article spinners don’t take personality into consideration when refreshing articles. In contrast, a skilled copywriter produces content that is natural and conversational, rather than robotic and monotone. This is crucial for search engine optimization. A well-written article encourages an audience to interact. In turn, businesses reap the benefit of more organic traffic and sales. Establish authority and get on Google’s good side by sharing made-from-scratch content.

Quality Content Drives Better Leads

Word of mouth has been one of the most effective ways of marketing. When people like what they see, they’ll spread the word to their network. Similarly, top-notch content marketing encourages high-quality clients and sales. If visitors find your article easy to understand and packed with value, they may share it on their social channels. These shares are powerful because they could reach prospective clients.

According to a study by BrightEdge Research, 65% of online experiences start with a search engine. This is impressive, considering HubSpot reported an average of 2 trillion Google searches each year! It has been proven that going the extra mile to make sure your content is unlike any other pays off.

Invest in the Best Content You Can - Because It Pays Off in ROI

In life, you get what you pay for. If it sounds too good to be true, it most likely is. Poorly written content is more detrimental to your brand than having no content at all. Instead of spinning content with software, hire a marketing writer to create authentic content. It goes a long way in sparking discussion and building a community!

At Seven Oaks Consulting, we curate top-notch content that will boost your search engine ranking and drive new traffic to your website. Our team of creative content writers offers unique, search engine optimized B2B content. Contact us to learn more about our copywriting services!

MOre Content Marketing Resources for You


My New Book

I'd be remiss if I didn't mention MY new book is now available! It's a business eBook called Pricing Your Services: 21 Tips for More Profit. You can order it from Smashwords, Amazon, or your favorite eBook retailer.

PricingYourServices200x300_150DPI

If you're a writer, artist, consultant, coach or service provider of any type, you know how hard it is to set your prices. How much should you charge? Are you charging too much, or too little?  What about sales - should you hold a private sale? And discounts - are they worth it?

My new book shares with you 21 ideas, tips, helps and hints to understand pricing nuances, determine your pricing strategy and set your prices. Instead of floundering around wondering what to charge, you can feel confident and charge what your time is worth.

The book is just $3.99 and available as PDF, for Kindle and a bunch of eReaders.

Purchase your copy of Pricing Your Services today.