What is brand marketing?

Brand marketing is a strategy that focuses on promoting and building awareness of a brand to create a positive perception among target audiences. The goal is to establish a strong and distinctive brand identity that sets a product or company apart from competitors. Brand marketing goes beyond just advertising products or services; it encompasses the overall image, values, and personality of a brand.

The Elements of Brand Marketing

There are many things that go into a brand’s overall design. Brand recognition is based on the repetition of brand elements. Some brand marketing elements include the following.

Logo and Visual Identity

The design elements associated with a brand, including its logo, color palette, and visual style, play a crucial role in brand marketing. For example, the golden arches of McDonald’s or the swoosh of Nike are instantly recognizable symbols.

Advertising Campaigns

Brands often create advertising campaigns to showcase their products or services in a way that aligns with their brand identity. For instance, Coca-Cola’s holiday-themed advertisements featuring the polar bears have become synonymous with the brand during the festive season.

Content Marketing

Hey, this is what Seven Oaks Consulting does – content marketing! Brands create and distribute valuable and relevant content to attract and engage their target audience. This can include blog posts, videos, social media posts, and more. Red Bull, for instance, is known for its content marketing through extreme sports events and sponsorships.

Social Media Presence

Brands use social media platforms to connect with their audience, share updates, and humanize their brand. Wendy’s Twitter account, known for its humorous and witty responses, is an example of effective social media branding.

Sponsorships and Partnerships

Associating with events, causes, or other brands can help build positive associations. For example, Nike’s partnerships with athletes like Michael Jordan have significantly contributed to its brand image.

Customer Experience

The way customers experience a brand, from product quality to customer service, contributes to brand perception. Apple, for instance, is known for its sleek and user-friendly products, contributing to its brand image of innovation and quality.

Public Relations

Managing the public perception of a brand through media relations, crisis management, and community engagement is a key aspect of brand marketing. When a company responds effectively to a crisis, it can positively impact its brand image.

Influencer Marketing

Brands collaborate with influencers to promote their products or services to a wider audience. For example, fashion brands often partner with influencers to showcase and endorse their products.

Overall, successful brand marketing is about creating a consistent and positive image that resonates with the target audience, fosters trust, and encourages brand loyalty.