Why is content marketing important for technology companies? The unique nature of the industry lends itself well to marketing through the sharing of information, which is essentially the main purpose of content marketing. Here’s why tech companies should consider using content marketing as a tactical channel

Why Content Marketing Is Important for Technology Companies

1. Simplify Complex Information

Many technology companies offer complex solutions. Decision makers don’t need to know what’s under the hood, but they do need to know how your product solves their business challenge. Focus your content marketing efforts on the purpose behind your platform; solve their problems and simplify complex information about your system so that you empower buyers with useful information.

2. Establish Trust

Businesses invest a considerable amount of money into their technology purchases. Before meeting with a vendor, the vendor must establish a level of trust with business leaders. Content marketing plays an important role in this process. Case studies establish a technology vendor as an expert problem solver; white papers and thought leadership articles position them as the go-to resource on a particular topic.

 

3. Nurture the Buyer’s Journey

The buyer’s journey in the technology sector can be time-consuming and research-intensive. Content marketing gently propels potential customers at every stage of this journey, from awareness to consideration and decision-making. Content tailored to each stage helps meet the consumer where they are in a low-pressure environment.

4. Address Pain Points

Technology products and services are designed to solve specific challenges. Content marketing allows tech companies to present real-world scenarios and how their products or solutions make tasks or workflow easier.

 

5. Attract Organic Website Traffic

Content marketing improves a search engine visibility in a cluttered market. Using relevant keywords can boost website ranking and organic traffic, making the business more top of mind.

 

Content Marketing for Technology Companies Offers Many Benefits, Few Drawbacks

Content marketing important for technology companies offers so many benefits for technology companies – thought leadership, trust building, awareness, presales information, and organic search engine optimization. There are a few drawbacks, however. Great content takes time to research and create. It takes time to rank and time to draw the right traffic to your virtual doorstep. However, once your ‘content marketing engine’ is revved, the results can be incredible.

The Best Content Marketing Agency for Technology Companies

Seven Oaks Consulting is a B2B content marketing agency that specializes in creating thought leadership for technology companies and general content marketing for technology companies. We recently generated several highly qualified (and lucrative) leads for our technology clients but it took time and steady, consistent effort to do so. There are some companies who promise you fast results, but in our experience, the best technology content marketing happens over time. It grows and builds a positive cycle of brand awareness, thought leadership, search engine traffic, and finally, highly qualified leads. If this is something you’d like help with please contact us.