Your website is more than just a digital business card—it’s your 24/7 storefront, your first impression, and often the deciding factor in whether a potential customer chooses you or your competitor. Yet so many of us get caught up in the day-to-day hustle that we forget to give our websites the attention they deserve.
Here’s the thing: you don’t need a complete overhaul or a hefty budget to make a meaningful impact. Sometimes the smallest tweaks can breathe new life into your online presence and help you connect more effectively with your audience. Let’s explore some simple yet powerful website updates that busy entrepreneurs often overlook—and the best part? Most of these can be tackled during your lunch break.
Monday Marketing Motivation
- Watch the YouTube Video on this topic.
- Download our free Website Update checklist.
I know it sounds almost too simple, but outdated contact information is one of the most common website blunders I see. Think about it—if someone’s excited about your services but can’t reach you because your phone number changed six months ago, you’ve lost that connection forever.
Take a few minutes to verify that your contact details are current and consistent across every page. Check your header, footer, contact page, and don’t forget your Google Business listing. While you’re at it, make sure your business hours reflect your actual availability. These small details matter more than you might think.
Refresh Your Visual Story
Those homepage images from 2018? They might be telling a story that’s no longer yours. Your visuals should reflect who you are today, what you offer now, and the customers you serve. Fresh, authentic imagery—especially photos of your actual team or products—creates an immediate connection with visitors.
You don’t need professional photography for every update. Sometimes a genuine behind-the-scenes shot or a current product photo taken with your smartphone can be more engaging than stock imagery that feels disconnected from your brand.
Clean House: Remove What No Longer Serves
Nothing says “this website isn’t maintained” quite like a prominent announcement about last year’s holiday sale or an event that happened months ago. Set a monthly reminder to scan your site for outdated promotions, expired offers, and past event information.
While you’re spring cleaning, tackle those broken links too. They’re not just frustrating for visitors—they actually hurt your search engine rankings. There are free tools available to help you identify broken links, and fixing them is usually as simple as updating a URL or removing a reference.
Strengthen Your Calls to Action
Every page on your website should guide visitors toward a next step, whether that’s making a purchase, scheduling a consultation, or signing up for your newsletter. But here’s what I often see: calls to action that are either too timid or too buried to be effective.
Review your key pages and ask yourself: if someone landed here right now, would they know exactly what to do next? Make your calls to action clear, compelling, and impossible to miss. Instead of “Learn More,” try “Schedule Your Free Strategy Session” or “Get Your Custom Quote Today.”
Let Your Customers Do the Talking
Those glowing reviews and testimonials sitting in your email inbox? They’re marketing gold, but only if they’re visible on your website. Social proof is one of the most powerful tools for building trust with potential customers, yet many business owners forget to showcase it prominently.
Create a dedicated space on your homepage or service pages to highlight recent customer feedback. Even a simple rotating testimonial section can make a significant impact on visitor confidence.
Think Mobile First
Here’s a reality check: more than half of your website visitors are probably viewing your site on their phones. If your website looks perfect on your desktop but feels clunky on mobile, you’re potentially losing half your audience.
Pull up your site on your phone right now. Can you easily read the text? Do images load properly? Is navigation intuitive? If the experience feels frustrating, it’s time to prioritize mobile optimization.
The Power of Consistency
These updates don’t have to happen all at once. In fact, they’re more effective when approached consistently over time. Consider dedicating 15 minutes each week to one small improvement. Maybe Monday is for checking contact information, Wednesday is for reviewing calls to action, and Friday is for adding new testimonials.
Your website is often the first handshake between you and your potential customers. Make it warm, make it current, and make it unmistakably you. When you take care of these details, you’re not just maintaining a website—you’re nurturing the relationships that fuel your business growth.
Remember, every small improvement you make is an investment in your business’s future. Your website visitors—and your bottom line—will thank you for it.
Jeanne Grunert is the heart and soul behind Seven Oaks Consulting and a passionate storyteller with over 30 years of experience in writing, marketing, and business. As an award-winning writer and content marketing pro, Jeanne loves helping others shine through smart, authentic communication. She’s a frequent speaker, teacher, and writer on topics like content strategy and personal branding—and she does it all with a deep love for words and people. Jeanne also serves as the Branding and Marketing Expert for the National Association of Independent Writers and Editors (NAIWE). She holds an M.A. in Writing and an M.S. in Direct and Digital Marketing (awarded with distinction) from NYU. Jeanne’s also the author of eight books, including the beloved Majek Family Mysteries and the practical favorite Pricing Your Services: 21 Tips for More Profit.