Traditional PR (public relations) still has a place in most businesses’ marketing plans. It’s a smart move to add blogger outreach to your mix in addition to traditional press releases and media outlets.
Contacting bloggers and courting them as blogger-reporters requires a different mindset and approach from the traditional PR approach. Bloggers, for example, have smaller followings than newspapers or websites, but those followers tend to be fiercely loyal, eager readers who engage more frequently with bloggers. Blogs tend to focus more tightly on a specific niche topic, too.
There are other differences which will change how you approach blogger-outreach as compared to media outreach. Blogdash offers a new free paper on the topic. You can download it after following their instructions. Visit Blogdash.
Jeanne Grunert, president of Seven Oaks Consulting, is an award-winning direct and digital marketer with over 20 years of senior marketing leadership experience. She’s passionate about mentoring marketing managers and providing exceptional content marketing programs and services to Seven Oaks clients. Jeanne holds an M.S. (awarded with distinction) in Direct and Interactive Marketing from New York University and frequently lectures on content marketing, search engine optimization, and project management techniques.J