Beyond the Buzz: Digital PR Trends for Marketing Mastery in 2024
Public relations. The term conjures up old-fashioned images of guys in suits whispering what to say in the ear of a CEO. Today’s public relations couldn’t be further from that image! Modern PR in the digital age involves strategic thinking, brand messaging, strong communication skills, and yes, digital marketing chops (like SEO writing and more).
In this webinar, we’ll be talking about modern PR – public relations for the digital age, for the age of SEO and AI. Join us!
COMING SOON!
Free Registration. Webinar on Zoom.
A note about our registration process…
- You’ll register using the form below
- This adds you to our main email lists
- We will manually send you within 48 hours the link for the Zoom call
- We’ll also send a reminder out the day of the webinar with the link.
Public Relations Strategies Every Marketing Manager MUST Know
It’s a new era. Now more than ever, marketing directors and managers must understand every facet of public relations: brand messages, strategies, reputation management, SEO, and more.
In this webinar, special guest Hilary Topper will share invaluable insights and strategies that promise to reshape the way organizations communicate and connect with their audiences.
Attendees will gain a comprehensive understanding of leveraging digital tools to refine their PR approaches and enhance brand visibility.
This webinar is perfect for busy executives who need to master the basics of PR in today’s marketing environment or marketing managers who need to update their knowledge of this vital tactic.
What We’ll Talk About
- Public relations as part of of an integrated marketing plan
- How to use PR in conjunction with social media, SEO and other digital tactics
- How PR has changed over time – and what this means to your company
Register Now!
The Presenters: Expert Panel of Technology Industry Professionals
Jeanne Grunert, M.S., M.A. is the president of Seven Oaks Consulting, a content marketing agency specializing in B2B content marketing. Jeanne has over 30 years of experience as a marketing writer and manager and works with tech companies worldwide to lead and build their content marketing engine. She led marketing communications for companies in the education industry and has led the public relations strategy for companies in the education and technology spheres. A writer since her early teens, Jeanne is the author of The Majek Family mysteries, a popular mystery book series, and several books about marketing, business, and gardening. When she isn’t writing or leading her company, you can find Jeanne outdoors, hiking, walking, or gardening.
According to Jeffrey Arnold of 422 Group, “Jeanne is a consummate, creative marketing professional who has demonstrated strengths in a number of critical areas. She would be a great asset to any branding or marketing endeavor.”
Hilary JM Topper, MPA, is a renowned author and entrepreneur. She has penned two successful books on social media marketing, “Everything You Ever Wanted to Know About Social Media,” published in 2008, and “Branding in a Digital World,” first published in 2019 and updated in 2023. She also wrote a compelling memoir/self-help book, “From Couch Potato to Endurance Athlete,” published by Meyer & Meyer Sports in 2022. In addition to her literary achievements, Hilary serves as the CEO of HJMT Public Relations Inc. and the president of HJMT Media Company LLC. Under her leadership, these companies produce two engaging blogs – NY Lifestyle Blog (HilaryTopper.com) and ATriathletesDiary.com. Beyond her blogging endeavors, Hilary hosts two podcasts, “Hilary Topper on Air” and “Hilary Topper on Air: The Endurance Sports Edition.” Her expertise in digital communications extends to education, where she imparts her knowledge as an adjunct professor at Hofstra University. As an influencer on social media, Hilary works with brands to promote their products on platforms like Instagram. Currently, she is working on her fourth book. To contact Hilary, you can email her at hilary@hjmt.com.
What You Will Learn From This Webinar
- How public relations has changed in the digital age – and how companies must change their thinking around P.R. to be successful
- How to view public relations as part of an integrated marketing campaign that encompasses PR, SEO, social media and more
- What the experts do to gain professional, positive attention for brands, products and services
- How to cut through the noise and clutter in today’s ever-changing PR landscape.
REGISTER NOW FOR OUR WEBINAR
Ready to get to work?
Let’s talk about how I can help you develop your brand, communicate it with confidence, and build a content marketing powerhouse that generates leads, supports sales, and provides solid marketing.