Case Study: Rapid Development of Corporate‑Branded Sales Materials for a Global System Integrator

The following case study demonstrates Seven Oaks Consulting (Jeanne Grunert’s) content strategy and management. She worked under intense pressure to ensure the company received outstanding corporate branding and sales enablement materials that effectively told their company and brand story and integrated with their existing suite of materials.

Seven Oaks Consulting (Jeanne Grunert) led the project, with design direction and outstanding results from the client’s Creative Director.

Overview

A global system integrator serving Fortune 500 companies needed a suite of polished, professional branded materials for an upcoming high‑stakes meeting with a major client. Until this point, their sales team relied solely on digital assets and lacked any cohesive, printed corporate collateral.

With less than ten days to write, design, approve, and print an entire suite of materials — including a corporate folder, capabilities brochure, case studies, and sales sheets — the client turned to Jeanne and Seven Oaks Consulting for support.

The Challenge

No established corporate branding materials in print
A brand‑new corporate folder and capabilities brochure needed from scratch
A compressed timeline of under ten days, including printing
Key C‑suite executives required for approvals were on vacation during the project
Materials needed to align seamlessly with an existing library of 50+ case studies and one‑pagers

This was a high‑pressure, no‑margin‑for‑error engagement with a firm deadline tied to a critical client meeting.

The Solution

Jeanne partnered closely with the client’s creative director, who developed several design concepts for folders and brochures. While the creative director focused on visual direction, Jeanne led the content development and project coordination.

Key actions included:

Writing all copy for the new corporate materials under an accelerated schedule
Managing stakeholder alignment, including securing feedback and approvals from C‑suite executives who were traveling
Building a streamlined content review process to keep teams in the United States and India aligned and moving quickly
Coordinating with Seven Oaks Consulting’s proofreader to ensure error‑free content despite the compressed timeline
Maintaining brand consistency across all new materials and the client’s existing library of 50+ case studies and sales sheets

Through disciplined project management and clear communication, Jeanne kept the project on track and on budget.

The Results

Flawless, print‑ready corporate materials delivered on time for the high‑stakes meeting
Project completed under budget, despite the accelerated timeline
New materials aligned perfectly with the client’s existing suite of case studies and one‑pagers
A cohesive, professional, branded package that elevated the client’s presence with their key customer

The client entered their meeting with a polished, unified set of corporate materials — created in record time.