Did you sign up for Klout? Do you even know what Klout is? Klout, said a friend of mine, is like high school all over again – a popularity contest. Since I was relatively popular, albeit geeky, in high school, I don’t mind popularity contests. Klout, however, is more than a popularity contest.
Klout is a website that assesses both your social media presence, your interactions and influence, and assigns your profile a score based on the results. A Klout score of around 30 is considered average. Above 60 and you’re a superstar internet marketer. Mine is above 60 (wink).
Klout can seem weird at first. What do you use it for? Do you even check it? I don’t check it frequently, but I find that my potential clients DO check it. I have actually gotten gigs because my Klout score was high. Potential clients for my blogging and SEO writing services like to see their writers with a high Klout score because it means they have significant online influence and followers, which can translate into better exposure for their content. In other words, because I have a strong following online, my sharing a post may help a potential client out.
Learn more about Klout on their site.
Jeanne Grunert, president of Seven Oaks Consulting, is an award-winning direct and digital marketer with over 20 years of senior marketing leadership experience. She’s passionate about mentoring marketing managers and providing exceptional content marketing programs and services to Seven Oaks clients. Jeanne holds an M.S. (awarded with distinction) in Direct and Interactive Marketing from New York University and frequently lectures on content marketing, search engine optimization, and project management techniques.J