Our neighbors to the north have enacted a new anti-spam law that applies to many content marketers and internet marketers. If you send mass emails out as part of your marketing campaigns, you need to know and understand the basics of the new Canadian law. Fortunately, it’s not too different from American law that it will be difficult to comply with, and it’s pretty much common sense.
Ryan Harris of Marketing Profs provides a detailed explanation of the new laws on his article. In sum:
- As with email marketing best practices, you need written content from the recipient in order to legally send them email marketing messages.
- You must provide clear opt-out/unsubscribe information in each email so that the recipient can exit your list at any time.
- You must clearly identify the sender of the email, and include the company name and address.
There’s a lot more to the new regulation, so I urge anyone sending mass emails, email marketing messages or email newsletters to learn more about the Canadian laws. It can be difficult or impossible to know who among your list subscribers is from Canada, so it is better to be safe than sorry, and make sure that your firm’s emails comply with all United States, Canadian and other applicable laws. Again, let me repeat: it’s mostly common sense and courtesy. And that will be appreciated by customers in any nation!