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How to Build a Robust Internal Linking Strategy

A well-defined internal linking strategy is critical for SEO. It helps search engines understand your website's structure, improves your ranking, and makes it easier for users to navigate between relevant pages on your site. Learn the fundamentals of building a solid internal linking strategy for search engines and your visitors.

Internal links point from one page to another on the same domain. When you link from one page to another within your site, you are creating internal links. 


Internal linking is a powerful SEO strategy. It helps search engines understand the structure of your website and pass authority between pages. The more internal links there are pointing to a page, the more likely it will rank well in search results.

Benefits of Having an Internal Linking Strategy

An internal linking strategy is crucial for:


  • Helping search engines understand your site's structure
  • Improving organic search traffic
  • Increasing user engagement

Help Search Engines Understand Your Site's Structure

Linking pages together is one of the best ways to help search engines understand your site's structure. It establishes the relationships between your pages:

  • What they are about
  • Who they are targeting
  • How they fit into your website

To rank well, you want search engines to comprehend the topic of your pages. Let's say you have a blog article about the best burgers in San Francisco. If you link to a page that discusses burgers in general, Google knows that the two relate. In turn, it provides visitors with better search results.

Boost Your Website's SEO & Ranking

An internal linking strategy is vital for search engine optimization. Strong internal links tell search engines which pages are most relevant to people's queries. In turn, Google ranks those pages higher in their search engine results pages (SERPs).


Furthermore, an internal linking strategy is beneficial for anyone aiming to be a well-known authority in their niche. It is a great way to bring exposure to other pages and informative articles on your website. Internal linking passes authority, which in turn boosts your rankings. Since internal links help search engines understand your site's structure, it improves their ability to crawl and index it.

Make It Easy for Visitors to Navigate Your Site

A strong internal linking strategy helps users navigate between relevant content on your site without leaving the current page. It also removes the need to click through many pages to get where they need to be. This makes it easier for them to find what they are looking for without getting distracted.


Let's say you have an article about how to use Adobe Photoshop. There are several sections within that article including an intro, a lengthy step-by-step guide, and a conclusion. It can be helpful to have a link at the bottom of each section directing viewers back to the beginning of that section. This helps users navigate your article without having to scroll around.


If you have other blog posts related to Adobe Photoshop, find an opportunity to link to them. Think about what kind of information people may be looking for. For example, photographers use Photoshop to edit photos. So, an existing article about photography tips may be a seamless tie-in to the current piece.

Best Practices for Internal Linking


Internal links, the 'bread and butter' of SEO, are a powerful way to guide users through your website. But you want to make sure to use them correctly. When building an internal linking strategy, consider these three things:


  • The number and placement of your internal links (where will they point?)
  • The relevance of your internal links (do they fit well within the context around them?)
  • The number of keywords in the anchor text

Create Ample Content

Before you start building your internal linking strategy, you need enough content. Make sure that there are several valuable pages on your website for people to find.

Many businesses use tools like Ahrefs or SEMrush to find out the number of pages they have on their website. Use their "Pages" report to see all the pages within any given URL. It displays how many indexed URLs there are within that domain and subdomain level.

Not familiar with these tools yet? Don't worry. Both offer free trials! The best way to become familiar with them is to explore their features. There are also plenty of YouTube videos showing handy tips and tricks to help you learn the ropes.

Types of Links to Use

There are two types of internal links you can use to support your strategy: navigational and contextual internal links.

Navigational Internal Links

Navigational internal links are the most common. They live in the header and footer of your website and make it easy for users to navigate through the pages. Navigational internal links help people quickly find the information they are looking for.

Contextual Internal Links

Contextual internal links are popular in blog articles on a website. When you write new blog posts and link to older relevant ones, you are incorporating contextual internal

links. These links encourage users to explore related reading material without leaving their place.

A Proper Internal Linking Strategy Boosts Organic Rankings and Traffic

Internal links are the foundation of your site's architecture. They help search engines understand your site's structure, pass authority and improve rankings, and make site navigation a breeze for users. But creating a robust internal linking strategy can be overwhelming and time-consuming. In fact, according to a benchmark study, 41% of SEO experts say that link building is the hardest part of search optimization.

Seven Oaks Consulting is a unique content marketing agency that can help. We have a team of talented writers that produce quality SEO articles. The more content you have, the more internal links you can build! Visit our website to discover how our services can bring your business to the next level.


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Where Should You Focus Your Social Media Campaign - and Why?

Running a social media campaign is one of the best ways to reach new customers and grow your brand. But it is easy to waste time and energy if you do not know where to focus. In addition, you are likely spreading yourself too thin by establishing a presence everywhere you can think of. As a result, you have less time to engage with followers or post consistent updates. Instead, by identifying exactly which platform is best for your audience, offerings, and budget, you can use social media to skyrocket your business.

Estimated reading time: 4 minutes

Don't Blindly Choose a Social Media Platform

Social media is a crowded space. Avoid getting lost in the noise by learning where your audience hangs out. Focus your efforts there. 

Do not choose a social media platform simply because it is popular. Instead, consider which platforms would be best for reaching your audience and growing your business. Having a plan in place will make you successful with social media marketing.

Do Determine Which Platform Is Best for Your Business

The power of social media is impressive, especially given that it is free to use! You can reach a large audience of potential customers with the right strategy.

Common social media platforms that businesses use for content marketing include:

  • Instagram
  • Facebook
  • Twitter
  • YouTube
  • TikTok
  • Pinterest
  • LinkedIn

While each platform has something unique to offer, not all businesses benefit from each one. For example, if you are a fashion brand trying to sell trendy clothes and accessories, you may have better luck on Instagram than on LinkedIn. This is because Instagram has built-in shopping features that make it easy for consumers to buy items as they see them on their newsfeeds. On the other hand, LinkedIn may be more suitable for freelance writers looking to connect with businesses that may need their service. At the end of the day, we are all selling something, but where we focus our social media campaign matters.

When determining which platform is best for your social media campaign, ask yourself:

  • What are you selling?
  • Who is my target audience? Where do they like to get information?
  • What kind of content does my audience prefer? Short-form or long-form videos? Infographics or blog posts?
  • How often do I need to post content?
  • How does this content fit with my overall content marketing strategy for reaching customers?
  • What is my budget? Is there one platform that may be more budget-friendly? (i.e., Let's say you feel video content is best for reaching new customers. But you don't have the skill set to create quality videos efficiently. You may need to spend extra money to outsource the work.)
  • What are my long and short-term marketing goals and social media KPIs?
an infographic asking 3 questions to help business owners choose their best social media platforms: what are your goals, who are your customers, how do your customers prefer to receive information

Be a Master of One... Or a Master of None

Having a presence on all popular mediums is great for letting people know you exist. But maintaining quality content on every platform is not sustainable for most businesses. If you spread yourself too thin, it will show in the quality of the work you put out. Your scattered efforts will be ineffective in delivering results. 

Want to get people talking about your product or service? Don't try to be everywhere at once. Instead, focus on mastering one primary platform. Once you decide which to move forward with, think of creative ways to encourage discussion around your brand.

Reach New Heights With the Right Social Media Campaign Strategy

Social media is an excellent way to reach new customers. You can get your brand in front of them without investing a ton of money. But it is crucial not to jump on the latest social media bandwagon just because everyone is doing it. Every social media campaign needs a thoughtful strategy behind it to be effective.

Still not sure which platform is best for your business? Seven Oaks Consulting helps small and large companies execute successful social media campaigns. Contact us at 434-574-6253 - we would love to help get you on the right track.


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How to Track Blog Performance: Blogging KPIs

A  blog is an integral marketing channel for any business, so it is important to know how to track blog performance. A blog is where you can showcase your expertise and share knowledge with the world. But how do you know if yours is successful? In this post, we will cover 8 key metrics that every blogger should track to identify trends and measure their performance against set benchmarks.

Why Is It Important to Track Blog Performance?

Tracking your blog’s performance is crucial because it helps you understand how well it is performing. You can use this data to guide future strategic decisions about what types of content to create for continued community engagement. For example, if a certain type of post does much better than others, then it’s your cue to focus on creating more like that. If people are commenting, social sharing, and reading something to the end, it shows they found value in that piece of content.

How to Track Blog Performance

Many know the importance of having a blog but don’t know how to track blog performance. Make sure the metrics you track align with your business objectives. Most businesses blogs fail to increase website traffic or email subscribers. If that is the case for you, then focus on the key metrics to improve and measure blog performance:

  • Engagement Rate – The ratio of likes, shares, and comments divided by total views
  • Bounce Rate – The percentage of visits that last less than 30 seconds before leaving your site
  • Time Spent on Site – How long visitors stay on a page (the longer they stay, the more engaged they are)
  • Referrers – Where did they come from? Google Analytics will tell you what keywords drove traffic to each article so you can optimize future posts based on these findings.

8 Blog KPIs to Evaluate for Measuring Success

One could evaluate many blog KPIs (key performance indicators) to measure a blog’s success. Let’s go over eight main ones:

Organic Traffic

This is the number of visitors that came from search engines. Google Analytics (GA) tracks organic traffic by measuring how many people visit your website through a Google search, then visit one page on your site and leave without going any further. 

To increase your organic search rankings, make sure all of your content is written with high-quality keywords. This will help customers find you when they search those terms online.

Bounce Rate

Bounce rate is a popular metric used to measure the effectiveness of your content. It refers to the percentage of visitors who land on your site but do not visit any other pages. Bounce rate is a good indicator of how well you can engage your visitors and keep them interested in what they are reading. The lower this number, the better.

Time Spent on Page

Time spent on page is the amount of time a user spends on your site, which can be broken down into two parts:

  • How long they stay (time spent)
  • What they do while they're there (actions taken)

As you might imagine, the more time people spend with your content and the more actions they take while browsing it, the more likely they will become engaged with your blog.

Page Views Per Visit

To calculate page views per visit, divide your total page views by the number of visits. Use this metric to understand how your readers are engaging with your content by comparing it to other metrics. For example, do readers who read more pages have higher conversion rates? Or do they usually bounce right away?

Pages Per Session

Pages per session is a metric that measures how many pages each visitor views on your blog. It gives insight into which stories are resonating most with readers.

A high average of pages per session shows that your visitors are reading through multiple posts and spending time on your site. The more they read, the greater their chances of seeing ads or clicking through to offsite links.

Exit Rate

Exit rate is the percentage of visitors who leave your site from a given page. It can be calculated by dividing total exits by total visits to that page. Exit rates are used as an indicator for content engagement. 

The higher the exit rate, the more likely it is that people aren't finding what they came looking for. They are leaving quickly instead of scrolling through your content library, looking for something to keep them around.

Social Media Shares

Social media shares are a great way to measure whether your blog content is thought-provoking to your audience. People tend to share the posts they find interesting, so it's a good indication of how much engagement the post gets.

Conversion Rate

Conversion rate refers to the number of people who convert your desired action divided by the total number of visitors. This can be a monetary conversion, like when someone makes a purchase on your site. It can also be an action that doesn’t involve money, like filling out a contact form or subscribing to your newsletter.

Measure Your Blog’s Impact by Studying Its Data

What is the best way to measure a blog? That depends on your goals and how you define success. This article looked at eight KPIs that can help you manage your blog and track its impact on your business. In addition to keeping these KPIs in mind, always prioritize quality content output. It builds brand trust, increases website authority, and improves engagement.

Ready to level up your marketing game? Get in touch with Seven Oaks Consulting to discuss your business goals and how we can help you achieve them!

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How to Improve Email Metrics

Understanding email marketing metrics is more important than ever before, given that the email marketing industry is growing at a rapid pace. Today, around 90% of all adults have an email account. As a result, businesses of all sizes have the opportunity to reach this massive audience!

As you continue to learn more about content marketing KPIs, consider these email marketing metrics as part of your overall program to measure and monitor the effectiveness of your campaigns.

What Are Email Marketing Metrics?

So you’ve grown your email list and sent out emails as part of your business marketing efforts. But do you know how well they are performing?

Email marketing metrics help businesses understand how effective their email marketing is. Email opens, clicks, unsubscribes, and bounces are all examples of email metrics. Businesses use these metrics in Google Analytics (GA) or other analytics software packages to better understand how well your emails performed over time.

How to Elevate Your Emails

Here are some sure-fire ways to take your email marketing up a notch… or two.

Personalize Your Message

Personalization is a must in email marketing, and it's an easy way to stand out. You can gain trust, get your message read and opened, and create positive experiences for your customers.

Provide Value to Your Potential Customers

The best way to improve email marketing metrics is to provide value for your potential customers. If you can present something helpful, entertaining, and informative, you will skyrocket your open and click-through rates!

Produce Compelling Copy

It would help if you made your audience feel something while telling a story with your landing pages and emails. Be mindful of your target audience's tone, word choice, and headlines. This is crucial because different audiences prefer different things. For example, young adults will likely respond better to conversational language than senior citizens.

Write a Catchy Subject Line

When it comes to successful email marketing, the subject line is the first thing that people see, and it is what draws people in, so you want it to make an impression. 

You need a good subject line that:

  • Is relevant to the content of your email
  • Is short and concise (no longer than 15 words)
  • Personalizes each message sent for maximum engagement
  • Factors in when your customer sees their email (e.g., don't send emails during peak hours if possible)

Craft a Well-Designed Email

Your email should look good no matter the width of the screen. People viewing it on mobile or desktop should be able to enjoy the same aesthetic. Use a responsive design that works across all devices and browsers. This way, the email will resize according to its available space. If you use a service like MailChimp, you won't have to worry about this—the platform does it for you!

Use Striking Images & Colors that Complement the Text

Images and colors can highlight important information, illustrate your message and break up the text. They also create a sense of urgency and add charisma to your email.

Images should have a purpose in helping you to deliver a point. If an image does not match the topic of your email, it will distract subscribers from what is most important.

Include a Call-to-Action

You should always include a call-to-action (CTA) and conversion triggers in your email marketing campaigns. A CTA is a request for action from the reader, while conversion triggers are actions the reader takes after reading your email. These can be as simple as clicking a link or as complicated as filling out a form. It can also be a purchase if you sell things online.

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Clever Email Campaigns Get More Conversions

We have all seen generic email blasts go out to a large group of people, hoping that a few customers will respond. Unfortunately, this strategy is ineffective and can result in lost money and wasted marketing efforts. So, create personalized emails that are more likely to yield positive customer responses.

The first step in personalizing your email campaign is understanding your customer base and what makes them tick. Once you know their preferences, it's time to create an email campaign with those preferences in mind.

The second step is making sure the content speaks directly to each recipient as if they were having an actual conversation with you. For example, use text like "Hi [name]," rather than "Hey there." Studies and tests have shown that personalized emails can increase email open rates by 23% and click rates by 57%!

Measure Email Performance to Meet Your Business Goals

Email marketing is a strategic and effective way to reach customers, build relationships, and get people to buy more. Businesses that can effectively leverage email marketing find it easier to close deals with new customers while maintaining their existing base.

Today, many companies still struggle with getting the most out of their emails. They do not know what metrics are important or how to use them to measure their success. If this sounds like you, get in touch with Seven Oaks Consulting to discuss your business objectives and how we can help elevate your email marketing!

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Content Marketing KPIs: An Introduction

The first step to ensuring that your marketing efforts are successful is understanding content marketing KPIs (Key Performance Indicators) and how they can help you assess your progress towards business goals. In this series, Seven Oaks Consulting's writing team will help newcomers to content marketing KPIs better understand:

  • What content marketing key performance indicators are, and how can they be used
  • Metrics to measure for specific content types
  • Specific metrics for blog posts, social media posts and more
  • How to assess the significance of your metrics against KPIs

What Are Content Marketing KPIs?

Content marketing KPIs are measurable data that indicate the success of your content marketing strategy. If you have an effective campaign, it will populate positive data, which means you can replicate and scale that strategy. 

But what if your content marketing campaign is not working? The negative data will help you understand where it is falling short so that you can fix the problem and improve ROI.

Key Performance Indicators Explained

A Key Performance Indicator (KPI) is a quanitfiable measure that businesses use to gauge the success of your content marketing efforts. KPIs can be specific and narrow, like "increase conversion rates," or broad and wide, like "generate leads."

As you're defining KPIs, keep in mind that some are better than others. While it's important to have goals, they should be realistic and measurable, so they can tell you whether your content strategy is working.

Measure performance at different scales: micro-level (keywords), macro-level (posting cadence), competitive level (benchmarks for competitors), as well as intermediate levels between these three extremes. This allows for a more granular analysis of how different types of content perform under different circumstances based on your audience size and industry type (B2B vs B2C).

How to Create Good KPIs

To come up with solid KPIs, businesses must determine and decide:

  • The goals of your content marketing campaign.
  • What success looks like.
  • Which metrics to measure.
  • A frequency for measurement (i.e., daily, weekly).
  • A period for measurement (i.e., monthly, quarterly).
  • The source of data and how often you will update it (i.e. social media channels).

The Different Types of Metrics

Metrics are a powerful way to measure the performance of your content marketing. There are two distinct metrics:

  • Attribute Metrics measure the power and authority for specific actions. These include click-through rates, bounce rates, conversion rates, and more.
  • Outcome Metrics measure how well your content has performed against its goals. They can be used to determine if it was successful or not, which is useful for determining future actions based on that information.

How to Pick Which KPIs to Measure

As you begin to measure the success of your content marketing efforts, it is crucial to choose KPIs that are appropriate for your business and audience.

These tips will help you decide which KPIs are right for your business:

  • Be sure the KPI is relevant to your content strategy. For example, if you are focusing on converting visitors into leads and/or customers, then conversion rate as a KPI isn't right for you because it doesn't measure this. Instead, consider analyzing page views or click-through rates as KPIs.
  • Focus on what matters most to customers—not just what matters most internally at a company (i.e. revenue). If visitors are not finding value in what they are seeing online, they will not convert even if a company sells its products at a discount price point!

Determine KPIs Before Starting a Marketing Campaign

Before you can set up a content marketing campaign, identify your business goals and how they align with those of your target audience. Then, decide which KPIs will help

you gauge whether you have achieved these objectives. Without these metrics in place and organized by category—for example, social media engagement and lead generation—you will not be able to determine what is working in each area of your marketing strategy.

The first step is determining which metrics are important for measuring success (and failure). Determining this requires some structuring and evaluation of the following:

  • What is the desired result from running a content marketing campaign?
  • How much traffic should we get?
  • How many leads should we aim for?
  • What kind of customers do we want?
  • What content tactics do we need to achieve our marketing goals?
  • Which content marketing statistics should we focus on and why?

These answers should come from research before starting a new campaign, so there is no guesswork later when it is time for analysis.

Why Content Marketing KPIs are Necessary

Content Marketing KPIs are necessary for every business because they clearly show whether campaign goals are successful over time. Businesses can track if they are getting their desired results. This measure also lets you know if your target audience is seeing, engaging, and resonating with what you are putting out there. Finally, content marketing KPIs help brands understand if they are using the right channels to reach people.

Content Marketing KPIs are Integral to Business Growth

Many businesses are still hesitant to invest in content marketing. Without any kind of metric on which to base the success or failure of a campaign, it is tough to justify the investment.

But the truth is that content marketing KPIs can be extremely beneficial for businesses of all sizes and industries. They provide an understanding of what consumers want from you and how they perceive your brand. By showing what is and is not working, content marketing KPIs guide future marketing efforts so you are not operating in the dark.

With various content marketing KPIs available, it is essential to choose the ones that are right for your business objectives. Not sure where to start? Seven Oaks Consulting is here to help. Contact us to talk about your goals and how we can assist you with content marketing needs.

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A Creative Content Writer Is Irreplaceable

Nothing can replace a creative content writer, a marketing writer who hand-crafts unique content.

In a world where we are used to shortcuts, it’s no surprise that article spinners exist. While they can save users time writing fresh content from scratch, they don’t come without drawbacks. Even with innovative technology coming out in efforts to make life easier, creative copywriters are here to stay for the long haul.

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How Do Article Spinners Work?

An article spinner repurposes existing content without paraphrasing. For example, you may have an article for your company blog that you want to publish on other mediums to increase traffic to your website. Using an article spinner to recreate a similar piece is an inexpensive way to achieve this. If not done right, though, it can get you into big trouble.

Search engines punish websites with cross-published identical content. The problem is, most businesses don’t want to spend time rewriting articles. They want a shortcut - and an article spinner is just that.

Article Spinners Ruin SEO Efforts

Though made to be time savers, article spinners come with a host of problems. They produce low-quality content that is difficult to understand. The whole point of search engine marketing is to provide quality content with which visitors can engage. Article spinners do the exact opposite. Low-quality spun articles will not hold a viewer’s attention, resulting in increased bounce rates.

The Verdict: You Need a Creative Content Writer

Marketing writers are here to stay, no matter the AI-driven technology. Creative, relevant content is irreplaceable because:

Every Brand Is Unique

Article spinners don’t take personality into consideration when refreshing articles. In contrast, a skilled copywriter produces content that is natural and conversational, rather than robotic and monotone. This is crucial for search engine optimization. A well-written article encourages an audience to interact. In turn, businesses reap the benefit of more organic traffic and sales. Establish authority and get on Google’s good side by sharing made-from-scratch content.

Quality Content Drives Better Leads

Word of mouth has been one of the most effective ways of marketing. When people like what they see, they’ll spread the word to their network. Similarly, top-notch content marketing encourages high-quality clients and sales. If visitors find your article easy to understand and packed with value, they may share it on their social channels. These shares are powerful because they could reach prospective clients.

According to a study by BrightEdge Research, 65% of online experiences start with a search engine. This is impressive, considering HubSpot reported an average of 2 trillion Google searches each year! It has been proven that going the extra mile to make sure your content is unlike any other pays off.

Invest in the Best Content You Can - Because It Pays Off in ROI

In life, you get what you pay for. If it sounds too good to be true, it most likely is. Poorly written content is more detrimental to your brand than having no content at all. Instead of spinning content with software, hire a marketing writer to create authentic content. It goes a long way in sparking discussion and building a community!

At Seven Oaks Consulting, we curate top-notch content that will boost your search engine ranking and drive new traffic to your website. Our team of creative content writers offers unique, search engine optimized B2B content. Contact us to learn more about our copywriting services!

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